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Lifecycle Marketing Manager

Location: Coppell, TX

Job Type: contract

Company: IDR

Category: Marketing

Job Description Apply Now

IDR is seeking a Lifecycle Marketing Manager to join one of our top clients for a remote opportunity. This role involves leading customer engagement initiatives for a prominent entertainment and dining company, focusing on loyalty program growth and retention through sophisticated lifecycle campaigns. The position requires a technically skilled individual capable of managing multi-channel marketing efforts independently.

Position Overview for the Lifecycle Marketing Manager:

• Lead customer engagement initiatives with an emphasis on loyalty program growth and retention
• Manage and optimize email campaigns, with SMS and in-app support as complementary channels
• Extract, manipulate, and analyze data from Salesforce/CRM platforms to inform campaign strategies
• Build and deploy end-to-end campaigns in Salesforce Marketing Cloud, including journey building and audience segmentation
• Work independently, QA own work, and collaborate with cross-functional teams to achieve campaign objectives

Requirements for the Lifecycle Marketing Manager:

• 4–10 years of hands-on technical experience in lifecycle/CRM marketing roles
• Background as a Campaign Manager, Solution Architect, or Technical Project Manager (not Marketing Manager or Campaign Strategist)
• Proven expertise in Salesforce Marketing Cloud, including HTML/CSS development, dynamic content, and journey building
• Technical ability to pull and manipulate data from Salesforce/CDPs
• Experience managing loyalty-driven campaigns with measurable retention impact

What's in it for you?

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization.

Why IDR?

• 25+ Years of Proven Industry Experience in 4 major markets
• Employee Stock Ownership Program
• Dedicated Engagement Manager who is committed to you and your success.
• Medical, Dental, Vision, and Life Insurance
• ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row.

#LI-Hybrid All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.

Apply Now